- THOMAS CLINIC BROCHURE DESIGN BRIEF
- INTRODUCTION
St. Thomas Clinic is due to launch by 07/29/2014.
- ABOUT THE COMPANY
St. Thomas Clinic is a Functional Nutrition Therapy Clinic with a vision to provide unrivalled nutrition consultancy and personal health management coaching to chronically ill clients who want to take charge of their recovery as well as clients who want to optimise and maintain their health through nutrition and lifestyle interventions.
It also aims to educate potential clients on the value of personal health management and how to achieve the right balance in their environment through understanding the effect of their environment on their health and wellbeing.
Founded in April 2014, the clinic wishes to reach out to people who are living sub optimally due to one disease state or another and who have not been able to get the help they need through the conventional medical system.
The Clinic’s main message is that disease and illness need to be viewed from an individual perspective instead of a collective one.
The clinic’s approach to nutrition therapy is based on the individual’s unique biochemistry and aims to provide a personalised nutrition plan that includes whole foods and nutritional supplements with the help of functional laboratory tests that are not readily available on the Health Centers. Each client is able to understand the unique basis of their health issues and is guided through education and coaching on their journey back to optimal health.
- TARGET AUDIENCE
The Clinic’s target audience are members of the public who have chronic health issues and want to take control and achieve better health with the right kind of support and knowledge. Added to this are also those who may not be perceptibly sick but will like to optimise and maintain their health.
The following are descriptions of a typical St. Thomas client:
- Lives within a 5 mile radius of Ulas, Davao City
- Is chronically ill and is looking for a more effective alternative to conventional health care
- Health conscious and willing to explore healthier lifestyle options
- Aged 16-65 years old
- THE BROCHURE
The brochure is intended to inform potential clients about the clinic’s services as well as encourage them to think of their health issues as something that is within their capacity to take charge of and alleviate with the help of the clinic.
It will serve to inform the client about the clinic’s different approach to nutrition therapy.
- 1. SPECIFICATIONS
The brochure will be printed and displayed in gyms, health food stores, therapy rooms, beauty salons, and hospitals.
Size: 8.5 x 13
Number of pages (including front and back cover): 4 pages
- 2. TONE & FEEL
The brochure will be more informative than ‘salesy’ and will serve to show potential clients what kind of service and support they can expect from the clinic. Predominantly blue and white with some gray and any other complementing colours as appropriate
- 3. IMAGES
Brochure will include images of people of ages between 16 and 65, different ethnic backgrounds and both genders. The typical images of food, fruits and vegetables should be avoided (or minimal); instead images should convey people being supported (perhaps in coaching situations)
- 4. CONTENT
PAGE ONE (COVER PAGE)
Text:
Getting Well and Staying Well is a very personal journey. Are you there yet?
- Do you have a chronic illness that you can’t seem to get any relief from?
- Do you suffer from mood swings?
- Do you have chronic pains?
- Do you have recurring headaches?
- Do you consume a lot of fast food?
- Do you have difficulty losing weight?
- Do you have frequent colds and infections?
- Do you get sick often?
- Do you have recurring digestive problems?
- Do you have dry irritated skin?
- Do you find that you are unable to engage in activities that you usually engage in because of poor and deteriorating health?
- Do you find yourself always tired?
If you answered ‘yes’ to any of these questions, perhaps you need help Getting Well and Staying Well.
PAGE TWO
Text:
Title: Talk to your genes the right way with Functional Nutrition
Functional Nutrition is a personalised approach to nutrition that takes into account your particular genetic makeup, environmental exposures and emotional/spiritual needs to develop effective therapeutic nutritional plans (the placement of this text is entirely up to the designer)
As you already know, what you eat and how you eat has a far-reaching effect on your health and wellbeing. This is also true for the things you do not eat, but perhaps need.
Because your body makeup is unique, the level of nutrient intake that will maintain your health in the best possible way is different from any one else’s. This individual uniqueness determines not only your nutrient needs but also how an insufficient level of any nutrient will show itself. And due to this unique way of expression, any and every aspect of your body function can become compromised. In other words, the same nutrient deficit that another person may express as chronic fatigue, for example, may express itself as something else in your body.
Your nutritional needs are therefore unique to you!
Functional Nutrition Therapy focuses on finding those nutrient levels that have fallen short of the levels your body is able to use to function as it should, and lending your body a helping hand in boosting these levels to what is optimal for you.
Through comprehensively analysing your health history and personalised lab test results, St. Thomas Clinic can help you:
- Identify those inadequate nutrient levels that are at the root of your health problems
- With targeted dietary intervention and precise nutrient supplementation, adjust your nutrient levels to naturally nudge your body back into its optimal state of function
- Identify and help you remove anything that gets in the way of your body getting back to its optimal state of function
PAGE THREE
Text:
Title: Take Control of Your Health with Personal Health Management Coaching
Understanding the unique way your body processes every interaction you have with your environment through the quality of food you eat, the air you breathe, how much exercise you engage in, the quality and nature of your relationships, the quantity and quality of your sleep and the different situations that you live through is the first step towards taking charge of your health.
Did you know that these interactions determine how your genes express themselves? And that your health and wellbeing depends on how your genes are expressed?
With all the nutritional and health advice available today, it can be a daunting prospect determining what is true for you and what isn’t.
What if you had someone you could trust and depend on to clear the muddied waters and help you figure out just what you need as an individual to achieve optimal health?
That is exactly what you get from St. Thomas Clinic: personal health management coaching that helps you become independent over time in recognising how your body responds to your environment and thereby getting well and staying well.
PAGE FOUR
Text:
Title: The St. Thomas Experience
St. Thomas Clinic is all about truly Personalised Nutrition and Health Management and helps you look at your health and lifestyle through a different perspective using:
- A comprehensive health and lifestyle history analysis
- Functional laboratory tests that are not readily available on the NHS
- Careful and thorough review of your history, lifestyle, symptoms and test results
- Educating and coaching you to recovery and ultimately towards optimal health
To help you know your body better through the journey of recovery, and as such become able to keep it healthy because you know how, is the ultimate goal.
To book an appointment call 0900 6891047 or 09474 080393. Alternatively visit our website on http://www.saint-thomas-clinic.com.ph for more information.